NEWS

June 16, 2025

Celebrating Three Sideline Cancer Leaders Named to Blair Living Magazine’s 20 Under 40

Sideline Cancer is proud to congratulate three incredible members of our family – Jordan Griffith, Sierra Cobler, and Caitlyn Stewart – on being named to Blair Living Magazine’s 20 Under 40 Class of 2025.

This recognition is part of the Altoona Mirror’s 18th annual 20 Under 40 awards, which celebrate outstanding young leaders across our region. Nominations come from area leaders and businesses, and honorees are chosen by a dedicated committee of volunteers, including former managing editor Neil Rudel.

The criteria for selection include:

  • Business success
  • Entrepreneurial spirit
  • Commitment to community service and improving life in our region

Jordan, Sierra, and Caitlyn embody all of these qualities and more. Together, they co-founded the Sideline Cancer Patient Assistance Program, which has become a cornerstone of Sideline Cancer’s mission.


The Impact of the Patient Assistance Program

In the midst of the 2020–21 COVID-19 pandemic, when the sports world came to a standstill, Sideline Cancer courageously pivoted to focus on Pancreatic Cancer Awareness and Patient Assistance. What began as a bold decision has grown into an extraordinary initiative that provides direct financial support to individuals and families facing cancer.

At the heart of this program is a community-driven fundraising model, where proceeds from Sideline Cancer merchandise sales generate essential funds for patients. For every item sold, $5 is allocated to patient assistance, including $1 from every bracelet.

Since launching in January 2022, the program has raised more than $200,000, providing hope and critical support to over 50 patients across Central Pennsylvania and beyond. Events are now hosted at more than 25 schools and universities in three different states, expanding the reach and impact of this movement.

This work would not be possible without the generosity of sponsors, donors, and community partners, who continue to fuel the mission and bring hope to families in need.


Why This Recognition Matters

Jordan, Sierra, and Caitlyn’s leadership in creating and growing the Patient Assistance Program reflects the very best of what the 20 Under 40 honor represents: vision, determination, and a heart for service. Their recognition is not only a personal milestone but also a celebration of how community-driven leadership can change lives.

We are so proud to see their dedication recognized in Blair Living Magazine and the Altoona Mirror’s 20 Under 40 Class of 2025.


Join the Movement

If your school, business, or community is inspired to get involved, we would love to partner with you. You can help by:

  • Hosting a Sideline Cancer fundraising event
  • Becoming a sponsor or donor
  • Selling or purchasing Sideline Cancer merchandise

For more information about our Patient Assistance Program and how to become a sponsor, please visit:
Sideline Cancer Patient Assistance Program Sponsorship

You can also reach out to Jordan Griffith at [email protected] for details on participation or support.


Congratulations again to Jordan, Sierra, and Caitlyn — your Sideline Cancer family celebrates you today and always!